Case: Amae Health

Review: We Run Your Ads transformed our online presence and patient outreach. They refined our digital marketing strategy, significantly reduced our patient acquisition costs, and helped us connect with more individuals in need of mental health services. Their expertise has been invaluable to our clinic’s growth and impact.

Amae Health: Revitalizing a Mental Health Clinic’s Patient Acquisition Strategy for Sustainable Growth

Overview:

Amae Health, a mental health clinic specializing in comprehensive care for individuals with anxiety, depression, and other mental health conditions, sought We Run Your Ads in 2022 to enhance its digital marketing strategy. They needed assistance with Meta ads, Google ads, SEO, and content marketing tailored to a healthcare audience.

Challenges:

1. High patient acquisition costs due to ineffective digital marketing strategies.
2. Difficulty reaching the right audience needing mental health services.
3. Poor campaign structure and targeting on Meta and Google ads.
4. Lack of informative and engaging content to establish authority and build trust with potential patients.
5. Navigating digital marketing regulations in the healthcare sector.

Solutions:

We Run Your Ads implemented a comprehensive strategy to revitalize Amae Health’s digital marketing efforts:

1. Redesigned the campaign structure on Meta and Google to optimize targeting for individuals seeking mental health services.
2. Developed tailored content such as blog posts, videos, and patient testimonials to build trust and educate potential patients about mental health conditions and treatment options.
3. Conducted SEO enhancements to improve visibility on search engines for key terms related to mental health services.
4. Ensured compliance with healthcare marketing regulations, maintaining a patient-centric and ethical approach in all campaigns.

Results:

Through this partnership, Amae Health saw significant improvements in their marketing effectiveness and patient acquisition:

• Reduced patient acquisition costs by 40% through optimized digital marketing strategies.
• Doubled new patient inquiries within the first six months.
• Increased website traffic by 150% with improved SEO and content marketing efforts.
• Enhanced trust and engagement through authentic, informative content and influencer collaborations.
• Achieved a 3x return on ad spend (ROAS) on Google and Meta ads.

Our agency’s experience in healthcare digital marketing enabled Amae Health to connect with a broader audience and provide essential mental health services to more individuals. This partnership has fostered sustained growth and expanded their impact in the community.

Conclusion:
We Run Your Ads successfully revamped Amae Health’s digital marketing strategy, addressing their challenges and driving sustainable growth. By optimizing their online presence, creating compelling content, and targeting the right audience, we helped Amae Health increase patient inquiries, reduce acquisition costs, and strengthen their reputation in the mental health community. Our ongoing partnership continues to deliver value, demonstrating the power of a tailored, data-driven approach in the healthcare sector.