Case: Better Lead

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Better Lead: Transforming Insurance Lead Generation through Social Media Advertising

Overview:
Better Lead, an insurance lead generation company that resells leads and data to car insurance companies, approached We Run Your Ads to help them diversify their traffic sources and start generating leads on social media platforms. The company had been overpaying for leads and struggled to achieve their desired cost per lead (CPL) and volume.

Challenges:
1. High cost per lead, ranging from $30 to $45
2. Inability to generate leads at the target CPL of under $15
3. Need for high volume of leads, in the thousands, on a daily basis
4. Lack of presence on social media platforms

Solutions:
We Run Your Ads developed a comprehensive strategy to help Better Lead achieve their goals:

1. Created engaging and resonating content for Facebook and Instagram users
2. Focused on producing high-quality creative to reduce the cost per lead significantly
3. Implemented advanced bidding strategies to further optimize CPL once scaling to at least $500 per day in ad spend

Results:
By partnering with We Run Your Ads, Better Lead achieved remarkable results in their lead generation efforts:

– Reduced cost per lead to $6-$12, depending on the day and month
– Scaled advertising to $40,000 per week
– Spent a total of over $1 million on Facebook and Instagram ads, all profitable for the client
– Achieved the desired high volume of leads on a daily basis

Cost Savings Calculation:
Assuming an average CPL of $9 (average of $6 and $12) and a previous CPL of $37.5 (average of $30 and $45), the cost savings can be calculated as follows:

Cost Savings Percentage = (Previous CPL – New CPL) / Previous CPL * 100
Cost Savings Percentage = ($37.5 – $9) / $37.5 * 100
Cost Savings Percentage = 76%

By reducing the CPL from an average of $37.5 to $9, We Run Your Ads helped Better Lead save approximately 76% on their lead generation costs.

Conclusion:
We Run Your Ads successfully transformed Better Lead’s insurance lead generation process by leveraging social media advertising. By creating high-quality content, implementing advanced bidding strategies, and continuously optimizing campaigns, we helped Better Lead achieve their desired cost per lead and generate a high volume of leads on a daily basis. The significant cost savings and scalability of their advertising efforts demonstrate the effectiveness of our data-driven approach and expertise in social media advertising.