Case: Glam Fleur

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Glam Fleur: Revitalizing a Startup’s Marketing Strategy for Sustainable Growth

Overview:
Glam Fleur, a startup selling preserved flower arrangements that last three years, approached We Run Your Ads in 2019 for help with their digital marketing efforts. Despite working with another agency, Glam Fleur struggled to sustain growth and handle increasing competition, which drove up their customer acquisition costs. They needed assistance with Meta ads, Google ads, and SEO.

Challenges:
1. Overpaying for a marketing agency that failed to sustain growth
2. Difficulty handling competition, which increased acquisition costs
3. Lack of effective campaign structure on Meta and Google
4. Need for fresh, visually appealing content to showcase their products

Solutions:
We Run Your Ads took a comprehensive approach to revitalize Glam Fleur’s marketing strategy:

1. Reimagined the company’s campaign structure on Meta and Google for optimal performance
2. Collaborated with influencers and content creators to develop new, engaging visual content
3. Conducted photoshoots and created videos to showcase the products’ beauty and quality
4. Provided cost-effective agency services to help the startup allocate resources efficiently

Results:
By partnering with We Run Your Ads, Glam Fleur achieved significant improvements across all key performance indicators (KPIs):

– Doubled conversion rate
– Consistently reduced cost per acquisition month-over-month
– Increased return on ad spend (ROAS)
– Improved overall marketing efficiency

Our agency’s vast experience and expertise enabled Glam Fleur to quickly surpass its competitors, despite being a startup. We have been working together since 2019, and the company has seen sustained growth and success.

Conclusion:
We Run Your Ads successfully revitalized Glam Fleur’s marketing strategy, enabling the startup to overcome challenges and achieve sustainable growth. By reimagining their campaign structure, creating compelling visual content, and providing cost-effective services, we helped Glam Fleur establish a strong presence in the preserved flower arrangement market. Our long-standing partnership and the consistent improvements in key metrics demonstrate the value of our data-driven approach and commitment to our clients’ success.